May 12, 2012 at 8:20 am (Titles, Visibility, writing)
There’s a long essay at The Millions this week entitled The Appeals and Perils of the One-Word Book Title.
It’s well worth reading, as it covers a lot of ground, and stresses the importance of the title for your books.
Writer Bill Morris discusses the appeal of one-word titles … “mainly because they can be so enviably concise and memorable, so perfect. At their best, one-word titles distill content to its purest essence, which is what all titles strive to do, and then they stick in the mind.”
Think of the pressure involved in choosing just one single word to convey the meaning of your entire book! A lot can go wrong, but if you get it right, well, you’ll have a successful book, driven by curiosity over the title. So, whether you have a book in mind, have already chosen a title, or just want a little exercise this morning, think of one word, just one word, that would convey the essence of your book.
As further impetus to study the one-word-title concept, Morris notes:
“Seven of the 32 books on the current New York Times hardcover fiction and non-fiction best-seller lists – a healthy 22 percent – have one word titles.”
Curious? There’s a section on the importance of title in Release Your Writing. Like naming a baby, it’s pretty important.
February 4, 2012 at 6:15 am (Books, Release Your Writing, Visibility)
In Release Your Writing, I refer to several concepts that continue to generate feedback year after year.
One is the concept of “the last 100 hours” which I’ll post here next week. It refers to all the work left to do on your book once you ‘think’ it is is complete.
The other comes up almost every week in my work with authors. People write a good book, I consult or assist in getting it published, and spend time discussing the marketing involved to keep the book alive. But for a few people, when they reach that point, they think they are “done!” The reality is, you can’t believe people will buy your book just because it is on Amazon.
So, to reiterate the essential concept from Release Your Writing, here it is again:
“Susan Driscoll (formerly president of iUniverse,) notes that word-of-mouth, the top-selling factor for most books, takes that long to reach a peak. So don’t plan to sit back and wait for future sales if you’re not actively promoting the book. As the publishing adage goes: “Your book stops selling when you stop selling it.”
“Keep working the web. Do one thing a month, every month, to increase your exposure. Although your book will be on major online retail sites, you can leverage the broad reach of the web by cross listing, and linking to your book in all reviews you post online for colleagues and friends.
“Seek reviews; get in stores online and across the country. Write articles in newsletters, magazines and newspapers to get press. Work your affiliations by joining organizations that will increase your exposure and let you learn from others in your field.”
September 10, 2011 at 6:00 am (Visibility, writing)
“Artists and poets are the raw nerve ends of humanity.
By themselves they can do little to save humanity.
Without them there would be little worth saving.”
— Inscription on Jackson Pollock’s headstone, Long Island, NY
August 27, 2011 at 6:20 am (Books, Guest post, publishing, Visibility)
My colleague, Stephanie Chandler, author of “BookedUp,” offers a thoughtful post on her blog here. Her “12 Tasks Every Author Should Tackle Before Publishing a Book” is terrific. The advice includes many of the items I tell clients every week: Start a blog, Find a way to stay visible on social media,etc. But Stephanie goes much farther. She helps you understand how to prepare for a launch, create marketing materials, and really understand the commitment to making your book a success.
Again, Stephanie’s full post is here. Learn more at her site, Authority Publishing. She is a master at author marketing.
“BookedUp” is available in paperback and ebook at Amazon.
August 6, 2011 at 6:16 am (blogs, Visibility, vlogs)
Video blogs are a cool tool for authors, You would create one to share a book trailer, create a self-produced author Q & A, or keep readers engaged with your work in process.
This technology is easier than ever with video capability right on your phone, so take it seriously if you want to raise your author profile online.
For basic training, tour Wikipedia’s database on vlogging here.
April 30, 2011 at 6:04 am (blogs, Visibility)
To get your blog in wider circulation, consider adding it to Networked Blogs for visibility in your Facebook community.
Sign up at networkedblogs.com and log in to Facebook from there. Your blog posts will appear on Facebook automatically. And, your networkedblog.com listing gives you even more exposure.
Like most of the author marketing strategies I share with you, it’s free.