Author Marketing: What’s on your list this month?

In Release Your Writing, I refer to several concepts that continue to generate feedback year after year.

One is the concept of “the last 100 hours” which I’ll post here next week. It refers to all the work left to do on your book once you ‘think’ it is is complete.

The other comes up almost every week in my work with authors. People write a good book, I consult or assist in getting it published, and spend time discussing the marketing involved to keep the book alive. But for a few people, when they reach that point, they think they are “done!”  The reality is, you can’t believe people will buy your book just because it is on Amazon.

So, to reiterate the essential concept from Release Your Writing, here it is again:

“Susan Driscoll (formerly president of iUniverse,)  notes that word-of-mouth, the top-selling factor for most books, takes that long to reach a peak. So don’t plan to sit back and wait for future sales if you’re not actively promoting the book. As the publishing adage goes: “Your book stops selling when you stop selling it.”

“Keep working the web. Do one thing a month, every month, to increase your exposure. Although your book will be on major online retail sites, you can leverage the broad reach of the web by cross listing, and linking to your book in all reviews you post online for colleagues and friends.

“Seek reviews; get in stores online and across the country. Write articles in newsletters, magazines and newspapers to get press. Work your affiliations by joining organizations that will increase your exposure and let you learn from others in your field.”

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