June 27, 2009 at 7:30 am (Uncategorized)
Tags: book marketing, platform, visibility
Help me by adding other elements of visibility you use in your book marketing platform:
1. Begin to build your platform before your book is published
2. Register unique domain name for your work, and use it everywhere
3. Use the domain as your email – no more unprofessional hotmail accounts.
4. Subscribe to relevant blogs to stay informed and contribute value.
5. Join online communities and forums.
6. You are in a writing group aren’t you? You must – to add strength and support to your voice and to your colleagues.
What else should I add to this list? What works for you? Let me know…
June 6, 2009 at 12:00 am (Uncategorized)
Tags: book marketing, inspiration
This is from Guru Brian Jud’s monthly newsletter at bookmarketing.com. I present it here to remind you of all the ways you can think of your books. Your book need never grow old, go out of print, or lose its audience, if you follow even a few of these good suggestions:
Be creative — do the unexpected and get attention. Most of us are born creative, but that flair is suppressed as we grow up with the admonition to “fit in” or to “not rock the boat.” Today, CREATE something.
Combine several titles together as a bundle.
Reduce the size of your book, or its price, or its cost.
Enlarge your book or its price, or expand its market in special
Adapt your book to other uses such as a calendar, a board game or
the script for a movie or a television series.
Turnaround your thinking. Ask not only why people buy your
books, but also why they do not.
Eliminate elements to reduce the cost, such as embossing, die cutting
or odd shapes — without reducing quality.
Think from a different perspective — and have some fun in the process.
Terrific ideas, to which I might add
Serialize your writing. It worked for Charles Dickens.
Remember ebooks reach an international audience at very low cost, and very high royalties.
Have a great Saturday!