Recommended: “Sell Your Book Like Wildfire”

Not sure why author Rob Eagar  chose this metaphor, but he refers to fire a lot in this book. The full title. though, tells the real story: Sell Your Book Like Wildfire: The Writer’s Guide to Marketing and Publicity.

It is true that buzz  — word-of-mouth, —  viral exposure is exactly what you need to get your book noticed. And his book will give you the spark to start that fire.  Here are excerpts from a full review I did at BlogCritics Magazine.

Yet, Sell Your Book Like Wildfire, is not about sales and not about marketing after your book comes out.

Concepts covered include:

  • working with a publisher,
  • use of social media,
  • turning your book into a brand,
  • exercises to make sure you know where the value is in your product,
  • and how to convey that value.

And that is where the author, Rob Eager, provides the best advise.  The core of his strategy is to help you find the real value in your book. It involves an honest evaluation of how to find your market, know what they want, and deliver.

“You have an author brand whether you know it or not. …
Why be bland when you can have a brand.”

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Recommended: Writer for Hire

If you freelance, you might want to read the latest book by our prolific friend, Kelly James-Enger.

Take a few minutes to read my review on OpenSalon.com …

http://open.salon.com/blog/helen_gallagher/2012/06/08/book_review_writer_for_hire

More self-publishing success stories

If you need motivation to keep writing on these snowy February mornings, look at a few of the big breakthrough success stories for self-published authors. As you’ll see, having a book on Amazon in a Kindle version, and having other ereader formats can create viral success.

Are you ready for Royalties While You Sleep?

Source: USA Today Feb 9, 2011

Article excerpt:

Fed up with attempts to find a traditional publisher for her young-adult paranormal novels, [Amanda] Hocking self-published last March and began selling her novels on online bookstores like Amazon and Barnesandnoble.com.

By May she was selling hundreds; by June, thousands. She sold 164,000 books in 2010. Most were low-priced (99 cents to $2.99) digital downloads.

More astounding: This January she sold more than 450,000 copies of her nine titles. More than 99% were e-books.

Further in the article:

H.P. Mallory, another self-published paranormal e-novelist, has sold 70,000 copies of her e-books since July. Her success caught the attention of traditional publisher Random House, with whom she just signed a three-book contract. “Selling e-books on Kindle and Barnesandnoble.com basically changed my life,” Mallory says. “I never would have gotten where I am today if I hadn’t.”

 

Helen Gallagher

Book review: Write That Book Already!

I write book reviews for BlogCritics.org. Some day, I’ll index all the relevant reviews for writers so you can read them on PajamaMarkeing. Til then, here’s a holiday treat for you. Spend the weekend, reading and/or writing, knowing that good writing is the cornerstone of any work you hope to publish.

Along the way, Write That Book Already! can teach you a thing or two about getting your work published, with plenty of humor along the way. Written by Sam Barry and Kathi Kamen Goldmark, the team who call themselves “Author Enablers” (in a good way), they write a column in BookPage, the newspaper available at most good indie bookstores. From the title, you know the goal of Write That Book Already! is to inform and motivate you to write. But it also has the unique perspective of these particular authors, with their significant expertise in marketing, promotions and publicity campaigns.

They offer a balanced perspective on self-publishing, with case studies from several authors, one of whom reminds us “passion overrides experience.” Whether we seek traditional publishing or the growing self-publishing methods, we know that, either way, our work needs the same quality, attention to detail, marketing, promotion, and persistent visibility for sustained exposure. And self-publishing remains the right choice for some people. The authors address the big issue today of what to do if you can’t attract an agent. Unfortunately that’s more of a reality than ever, with publishers reluctant to invest in anything less than a sure success.

Along with the decline in big publishing deals comes the demise of book tours. Here the authors remind us that the point of book tours “was never for authors to enjoy airport cuisine and adventures in Cleveland.” It was to sell books and get the author’s name out there.

So of course, they walk us through some better ways to do this, with appearances at festivals, book groups, and virtual tours. We’re far from the days when authors left their pen and laptop at home to hit the road for a national book tour. Online media now allows authors to market their work worldwide without leaving home.