On his blog, J. Konrath talks about how the rules of publishing have changed. No more book tours, sitting in the sun all day waiting to sell a book to the next person who walks by. We live and work online today. Read his full post here, or take a minute to scan my paraphrased summary of the actions he describes as essential for an author today:
Here are his thoughts. “Again, none of these will guarantee huge sales. And none of them work all the time for all books. But doing these things will help to sell more books than doing nothing at all, and I’ve found them to be the best use of my time,” says Jay
1. Use Your Fans. Send free advance ebooks to fans or offer a freebie in exchange for an honest review.
2. Social Network. Being active on Twitter and Facebook beats not being active. But remember it is about what you have to offer, not what you have to sell. No one likes ads, or being sold.
3. Change Your Price. I’ve become a fan of putting ebooks on sale. The more books you have available, the easier this is to do without hurting your pocketbook. Keep in mind that you may not see instant results.
4. Write More. The best advertisement for your writing is your writing. The larger your virtual shelf space, the more you’ll be discovered.
5. Diversify and Experiment. I have no idea why some sell better than others, but I’m continuing to explore new genres and experiment with formats.
6. Use Your Peers. Do guest blogs. Trade back matter excerpts. Review each other. Buy each other. Support one another. We’re all in the same boat, and we all need to row.