Name recognition: When does it happen?

You know that instant name recognition doesn’t happen the minute your name appears on a book cover. But when does it happen, and what can you do to create a spark?

There isn’t one single magical solution, but you can start now, and build your name recognition by the time your book does come out.

1. Have an online presence, whether it is your blog, social media, or a column.
2. Participate in related sites, such as,,,, Amazon, and more. Be where your readers are.

3. Be a guest on – there are hundreds of programs looking for speakers.

4. Be generous. Instead of asking for exposure, offer a free article, guest post on a blog, and share your ideas and opinions with others. If you’re seen as one who gives more than you take, goodness will come back to you.


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