Use news to get your ideas out…

If you’ve ever noticed ad agencies seem clued in to great promo opportunities for their clients?  They do so because a news-peg makes news. Most agencies use a calendar of ideas from

You can use either that or Chase’s Calendar of Events from McGraw Hill to find a news-worthy reason to promote your work, or to pitch a relevant story in a special month.  So, if you get in a slump, remember July is Anti-Boredom Month! Write a fun essay on boredom now, and send it to newspapers now for July.

Helen Gallagher


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