Be creative in marketing your work.

This is from Guru Brian Jud’s monthly newsletter at I present it here to remind you of all the ways you can think of your books. Your book need never grow old, go out of print, or lose its audience, if you follow even a few of these good suggestions:

Be creative — do the unexpected and get attention. Most of us are born creative, but that flair is suppressed as we grow up with the admonition to “fit in” or to “not rock the boat.” Today, CREATE something.

Combine several titles together as a bundle.
Reduce the size of your book, or its price, or its cost.
Enlarge your book or its price, or expand its market in special

Adapt your book to other uses such as a calendar, a board game or
the script for a movie or a television series.

Turnaround your thinking. Ask not only why people buy your
books, but also why they do not.

Eliminate elements to reduce the cost, such as embossing, die cutting
or odd shapes — without reducing quality.

Think from a different perspective — and have some fun in the process.

Terrific ideas, to which I might add

Serialize your writing. It worked for Charles Dickens.

Remember ebooks reach an international audience at very low cost, and very high royalties.

Have a great Saturday!

Helen Gallagher


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